What do you need to know about internet business

Internet owes the credit of presenting world as a global village. It has brought the entire planet earth to our rooms. Gone are the days when an event in A corner of the world remained unknown to those in the Z area, when we had to perspire in long queues and take an off from the days work to get our bills deposited, when long distance calls were the only mode to communicate with those dwelling thousands of miles away, when exams would not just commence without the invigilators around and businesses across the seas were a cumbersome task.

Now from payments or investments to education or exams, everything is possible through Internet while relaxing on your couch. Thus Internet has changed our lifestyles, altered our parameters and has given us new horizons to achieve. The foremost worldwide use of the Internet is in acquiring information. The task is well accomplished with the aid of remarkable search engines such as Goggle, Yahoo and others. These search engines display the requisite details the moment you enter the topic of research in the box and click on the search button. The variety of search engines that exist nowadays on the World Wide Web have information regarding any and every field of study like medicine, astronomy, philosophy, mythology and so forth. You can play and even gain knowledge about popular casino games, their rules and strategies via Internet. Along with the home page and other linked chapters of the site what flashes on screen are different types of advertisements from various sources? For instance "Click here and you will be a millionaire", "ensure your investments in safe hands through..." etc. Well, these are all marketing techniques that many companies opt for.

So, besides education, Internet is also a wonderful hub to business. Numerous companies market themselves globally through the channel of Internet. Though not all the companies receive loads of contracts yet most often they are not left barehanded. But advertising online is not as simple as it seems. The Interactive Advertising Bureau devises certain norms or standards, to be followed by all the Internet advertising companies. In 2004, IAB had created rules for the pop-ups that appear on screen. Similarly laws are also formulated for e-mail advertising like unsolicited commercial e-mail must not be sent etc.

Internet is an upcoming mode for the sale and purchase of stocks and for making investments too. The Dot-com bubble signifies a surge in the stocks and investments pertaining to internet. Amazon.com, eBay and other big companies have the onus of incredible gush in the Dot-com bubble. The bubble blew more due to increase in stocks and share prices. However, this tremendous upsurge had an undesired downfall when the companies overestimated their potential and their expenses superseded their incomes. In the Internet world, this came to be known as bursting of the Dot-com bubble.

The money so earned through e-business, can be invested in e-shopping. While chilling out at home you can take a look at the spectrum of items available online. From beach sandals to laptops and mobile phones, everything is available on the net for sale. Internet also brings at your doorstep numerous auctions where you can display your items and take home many others.

But the internet security i.e. viruses etc. remain an issue of concern for the users as well as for the internet authorities. Though there are anti-virus software and their updates yet pop-ups, spam's etc. fetch virus with them. Moreover, banking through internet has the risk of theft. Thieves catch your Wifi (wireless local area network) by presenting some phony networks. The user gets confused and avails this network to manipulate their accounts. Thieves trace these networks and the entire information gets stolen. So users are requested to be very particular about the network to which you connect, avoid checking you account through wireless Wifi network, and close the browser window once you are through with your online payments etc. and last but not the least use ambiguous passwords to ensure safety.


Are you thinking about starting an on-line business? Maybe you have a vague idea of what’s required – maybe you haven’t a clue. This article outlines three basic, non-negotiable things that you will need.

1. Premium web hosting

I suppose it is possible to make a modest income on-line without your own website. But, it is practically impossible to make serious income without your own site. This applies whether you’re selling on eBay, marketing affiliate programs, or selling your own product or service.

A web host provides you with your space on the internet. You want to make sure you get a host who can provide you with plenty of space to grow and excellent data transfer rates. The last thing you want to do is fall for one of the free services that only gives you a small amount of space or can only handle a very limited amount of traffic. You don’t want to be forced to move your site to a different web host after quickly outgrowing your free space.

2. Sequential auto responders

As may be evident from the name, an auto responder can automatically reply to emails. A “sequential” auto-responder can be set up to send multiple, sequential emails at designated time intervals. For instance, if you invite your web site visitors to sign-up for a free e-zine (i.e., electronic magazine), your web page would be programmed to send an email to your auto responder e-mail address. The auto responder would then send one, two, or more messages, at programmed intervals (perhaps a week apart) to your visitor. This builds your “brand name” in the minds of your visitors and increases the chances that they will buy your product. And, guess what? You’re building your “brand” with little effort on your part! Imagine the time this would take to manually send these emails to each web visitor?

3. Advice from a trusted source

So, what are the key steps in marketing your product or service? The internet is a virtual sea of information. Navigating through it is best done with the help of someone who has already learned through the “school of hard knocks”. Perhaps you personally know someone who has this knowledge, but if you’re like most people, you really don’t know whom to trust. My advice is to find a product or service which offers this type of “how-to” advice. The available options range from fluff to very valuable. Let the buyer beware! There are several ways to verify the claims being made by the sellers of these services. First, check the traffic numbers for the service’s web site on alexa.com. The lower the web site ranking, the better. Next, ask for advice on the internet marketing forums. Many of the participants in these forums know their way around the internet and can help you evaluate the quality of a particular product or service.